The True Cost of a Missed Call
The True Cost of a Missed Call So you missed a call. That’s ok, you’ll just call them back. Except they don’t answer or return your calls. And when you are able to finally reach them on your 3rd or 4th attempt a week later, they have already gone with someone else. Or maybe you […]
The Power of the Free Consultation – Part 1 of 3
The Power of the Free Consultation – Part 1 of 3 There are a lot of questions and controversy regarding Free Consultations. Should you offer them or not? What are the benefits of offering a free consultation? What are the downsides? And most importantly, how do you make a free consultation work for you? Consider […]
The Power of the Free Consultation – Part 2 of 3
The Power of the Free Consultation- Part 2 of 3 A free consultation can be a huge benefit to any practice, when handled properly. We have seen law firms excel at making free consultations work for them, and others who have struggled with defining and utilizing a process that works. We have reviewed the best […]
The Power of the Free Consultation- Part 3 of 3
The Power of the Free Consultation- Part 3 of 3 Once you have perfected the process for scheduling Free Consultations, you will then have to deliver. Inexperienced attorneys often get bogged down in the details of the case and miss some of the most basic components of the Free Consultation. What a Free Consultation Should […]
3 Tips to Turn Price Shoppers Into Value Buyers
3 Tips to Turn Price Shoppers Into Value Buyers Price Shoppers. Tire Kickers. Time Wasters. Whatever you call them, everyone dreads getting a call from someone who is “just shopping around, trying to get an idea of what it will cost.” Many sign companies do whatever they can to get these people off the phone […]
The 3 Rules of Follow-Up
The 3 Rules of Follow-Up Getting leads is only half of the battle. Effectively managing and maximizing those leads requires finesse, skill, and tenacity. Creating an effective follow-up process is crucial to winning more business and closing more sales. While business owners are aware of this in theory, it is a concept that many struggle […]
Crafting the Perfect Quote
Crafting the Perfect Quote You’ve hooked a hot lead, got all the details, and all you need is for them to accept your quote before you can get to work, deliver an outstanding product or service, and put money in your pocket. Too often, we see hastily thrown together quotes that are generic and frankly, […]
Own Your Reputation!
Own Your Reputation! You Are Who They Say You Are The world is not the way it used to be. If a customer had a bad experience at your business, they would tell a couple of friends, and that would be as far as the “negative review” would go. It wouldn’t haunt you forever, an […]
3 Keys to a Successful Business- Phone Handling- Script Included!
3 Keys to a Successful Business – Phone Handling – Script Included! Here at Mark My Words Media, we don’t ask a lot of our clients. In fact, other than some information or feedback we may need from time to time, there are really only 3 things that we need you to do, do consistently, […]
3 Keys to a Successful Business- Great Photos
3 Keys to a Successful Business- Great Photos Today we are going to talk about photography. Regardless of your business type, you need great photos to sell your products and services. Let’s face it, most people aren’t going to read all of your beautiful, well-thought out sales copy. It is the pictures that really matter. […]
3 Keys to a Successful Business – Reviews
3 Keys to a Successful Business- Reviews People care about others’ opinions. Whether it is something as small as where they buy their coffee to something as important as their brain surgeon, reputation matters. It is one of the key factors people use when making a decision, both off and online. Most people discuss their […]
What REALLY Happens When You “Google” Something
What REALLY Happens When You “Google” Something You search Google using a keyword, phrase, or even a question, and get a series of results, often very relevant to your request. So how does Google do it? How do they decide what to show, when to show it, and who to show it to? The Magic […]
10 Tips for Creating Effective Flyers, Sales Sheets, & Leave Behinds
10 Tips for Creating Effective Flyers, Sales Sheets, & Leave Behinds Putting together an effective leave behind or sales sheet for your clients can be challenging. There is lots of information that you could potentially share with them, from technical aspects to proof of your professionalism. What you choose to leave behind should be carefully […]
Shopping for Services – A Buyer’s Experience
Shopping for Services- A Buyer’s Experience I recently purchased a home that required relatively extensive repairs and a seemingly endless task list, including a new roof, painting, lawn work, pool repair, insulation removal/replacement, pest control, tile cleaning, flooring replacement, and more. The decision-making process was eye-opening for me. I found that there were particular reasons […]
How to Generate More Online Reviews
Generate More Online Reviews The Power of Online Reviews If you haven’t yet been able to fully understand just how IMPERATIVE it is for your business to start generating positive reviews online, then let me put it to you another way. The first man who was able to utilize the power of online reviews for […]
The Future of Facebook Marketing
The Future of Facebook Marketing As many of you know, Facebook is currently dealing with a data privacy breach of epic proportions. Currently, the worldwide figure stands at about 87 million affected users. For those of you relying on Social Media marketing as an effective means for marketing your business, things are getting ready to […]
Blogging Is Dead- Google Confirms It!
Blogging Is Dead- Google Confirms It! Blogging as we know it is dead, and John Mueller, Senior Webmaster Trends Analyst for Google, has just confirmed it. In response to a question on Twitter regarding whether or not a change in posting frequency could impact site rankings, John says, “A site isn’t a machine that pumps out […]
The “Gig Economy”: What Is It & How Can It Benefit Your Business?
The “Gig Economy”: What Is It & How Can It Benefit Your Business? Every summer, kids knock on my door to ask me if I want them to mow my lawn. These kids get it. They can see my lawn needs to be mowed, and here they are, with tools and experience, ready to get […]
What You Can Expect From Your Campaign
What You Can Expect From Your Campaign Distribution, Trajectory, & Channel Projections What can I expect from my lead generation partnership with Mark My Words Media? It is true that no two campaigns are the same. However, we do have a general growth guideline that we consistently work to exceed, whether working with a family […]
5 Things NOT To Do When Working With Us
5 Things NOT To Do When Working With Us There is not a lot that we ask of you as our marketing partner. Take great pictures, get positive reviews, provide feedback, and answer the phones. It’s pretty easy. We make it easy because we want you focused on closing sales and providing outstanding support, it […]
How To Use Your Lead Manager
How To Use Your Lead Manager As you know, here at Mark My Words Media, data is the lifeblood of our business, and feedback from you is the backbone of your lead generation campaign. Without your detailed feedback, we are left to fend for ourselves and make assumptions based on our broad discussions regarding the […]
How to use Your Lead Manager – Video
How to use Your Lead Manager – Video Note: Click on the bottom right of the video to enlarge it (see image below). Categories Attorney Resources Marketing Resources Sign Company Resources
How Do You Stack Up? Lawyer Marketing Analysis
How Do You Stack Up? Lawyer Marketing Analysis Marketing your law firm isn’t easy. However, there are some things you can do on your website TODAY that can make a huge impact on your ability to generate and convert more local law leads. 1. Get a Website! Are you one of the 40% of Small […]
3 Rules of Phone Etiquette for Law Firms- Phone Script Included
3 Rules of Phone Etiquette for Law Firms- Phone Script Included Is poor phone etiquette negatively impacting your law firm? There is a lot more to phone etiquette than simply the tone of your voice and how polite you are, although those items are also extremely important. Properly handling calls from new leads can make […]
Qualifying a Lead for Attorneys
Qualifying a Lead for Attorneys- Best Practices, Examples, & Scenarios A new prospective client has reached out, requesting to speak with you regarding a legal need. Fantastic! However, every new contact doesn’t turn into a new client, for a number of reasons. While you’ve got the basics of attorney call handling down, you find you are still […]
Timing is Everything: Law Firm Lead Follow-Up Process
Timing is Everything: Law Firm Lead Follow-Up Process Did you know that you are 100 times more likely to reach a prospect if you respond within 5 minutes, and 21 times more likely to convert them to a client? That is because time is of the essence. When a prospect reaches out to you, they […]
Testimonials & Reviews for Attorneys
Testimonials & Reviews for Attorneys Are You A 5-Star Attorney? When making any sort of purchasing decision, customers are typically drawn to reviews to determine what product is the best, or best suited to their needs, before making a final choice. While your law firm does not have a physical product to promote, the idea […]
Hero Shots & Photography For Lawyers
Hero Shots & Photography For Lawyers What is a Hero Shot? A ‘Hero Shot’ is just that- a picture of you, ready to save the day. Potential clients visiting your website are looking for someone to save them from whatever sticky situation they have gotten into, regardless of your area of expertise. A crisp, clear […]
Trust Elements For Attorney Websites
Trust Elements For Attorney Websites As a Law Firm, you want to evoke an image of professionalism, expertise, and credibility, both within your four walls, and in the image you project to the outside world through your use of marketing, including your website. For many of your website visitors, this is the first experience they […]
6 Attorney Market Differentiators
Stand Out! 6 Attorney Market Differentiators When a client is selecting an attorney, what makes them choose one over another? Standing out in a field of black suits can be very challenging, especially when you all offer virtually identical services. What can you do to get noticed and ultimately win more business? Here are 6 […]
Creating an Effective About Us Page For Attorneys
Anatomy of an Effective About Us Page For Attorneys One of the most important pages on your law firm website is your “About Us” page. While your entire website should reflect what your firm does, the types of clients you represent, and your corporate beliefs as a whole, your individual profile allows you to begin […]
Copywriting for Attorneys
Copywriting for Lawyers Utilize Your Training to Create Copy that Sells! If your website were a case, would you win? The tactics that you use to win a case are the same tactics that you should use to win a client! 1. Opening Statement The first item that you present before the court is your opening statement. This is the […]
What Content Does My Legal Website Need?
What Content Does My Legal Website Need? So you know how to write great content, feel empowered to knock it out, and then you hit a major stumbling block- what the heck are you supposed to be writing? Understanding appropriate content for your law firm website can be challenging, whether you are starting from the […]
100 Content Topics For Family Law Attorneys
100 Content Topics For Family Law Attorneys You understand the importance of writing quality content to attract visitors to your website, however, if you are like me, you probably have a hard time coming up with ideas for compelling content topics. Never again. We have analyzed the most searched family law phrases and compiled a […]
Free CoreBridge Sign Quote Email Template
Free CoreBridge Sign Quote Email Template Does this email look familiar? Subject: Your estimate: INV-3291 John, Your estimate with estimate number: INV-3291 is attached. Please feel free to contact us if you have any additional questions. Our secure on-line customer portal remains the most convenient way to make payments. Please ask if you need assistance with […]
Creating Effective Holiday Promotions | Sign Company Marketing Infographic
Creating Effective Holiday Promotions | Sign Company Marketing Infographic Creating an effective holiday promotion is a great way to increase sales during the holiday season. Retail companies, in particular, are focused on generating buzz for their holiday promotions, and they need the right signage to help them build awareness. By understanding what your clients are […]