The True Cost of a Missed Call

The True Cost of a Missed Call So you missed a call. That’s ok, you’ll just call them back. Except they don’t answer or return your calls. And when you are able to finally reach them on your 3rd or 4th attempt a week later, they have already gone with someone else. Or maybe you […]

The Power of the Free Consultation – Part 1 of 3

The Power of the Free Consultation – Part 1 of 3 There are a lot of questions and controversy regarding Free Consultations. Should you offer them or not? What are the benefits of offering a free consultation? What are the downsides? And most importantly, how do you make a free consultation work for you? Consider […]

The Power of the Free Consultation – Part 2 of 3

The Power of the Free Consultation- Part 2 of 3 A free consultation can be a huge benefit to any practice, when handled properly. We have seen law firms excel at making free consultations work for them, and others who have struggled with defining and utilizing a process that works. We have reviewed the best […]

The Power of the Free Consultation- Part 3 of 3

The Power of the Free Consultation- Part 3 of 3 Once you have perfected the process for scheduling Free Consultations, you will then have to deliver. Inexperienced attorneys often get bogged down in the details of the case and miss some of the most basic components of the Free Consultation. What a Free Consultation Should […]

3 Keys to a Successful Business- Phone Handling- Script Included!

3 Keys to a Successful Business – Phone Handling – Script Included! Here at Mark My Words Media, we don’t ask a lot of our clients. In fact, other than some information or feedback we may need from time to time, there are really only 3 things that we need you to do, do consistently, […]

3 Keys to a Successful Business- Great Photos

3 Keys to a Successful Business- Great Photos Today we are going to talk about photography. Regardless of your business type, you need great photos to sell your products and services. Let’s face it, most people aren’t going to read all of your beautiful, well-thought out sales copy. It is the pictures that really matter. […]

3 Keys to a Successful Business – Reviews

3 Keys to a Successful Business- Reviews People care about others’ opinions. Whether it is something as small as where they buy their coffee to something as important as their brain surgeon, reputation matters. It is one of the key factors people use when making a decision, both off and online. Most people discuss their […]

How Do You Stack Up? Lawyer Marketing Analysis

How Do You Stack Up? Lawyer Marketing Analysis Marketing your law firm isn’t easy. However, there are some things you can do on your website TODAY that can make a huge impact on your ability to generate and convert more local law leads. 1. Get a Website! Are you one of the 40% of Small […]

3 Rules of Phone Etiquette for Law Firms- Phone Script Included

3 Rules of Phone Etiquette for Law Firms- Phone Script Included Is poor phone etiquette negatively impacting your law firm? There is a lot more to phone etiquette than simply the tone of your voice and how polite you are, although those items are also extremely important. Properly handling calls from new leads can make […]

Qualifying a Lead for Attorneys

Qualifying a Lead for Attorneys- Best Practices, Examples, & Scenarios A new prospective client has reached out, requesting to speak with you regarding a legal need. Fantastic! However, every new contact doesn’t turn into a new client, for a number of reasons. While you’ve got the basics of attorney call handling down, you find you are still […]

Timing is Everything: Law Firm Lead Follow-Up Process

Timing is Everything: Law Firm Lead Follow-Up Process Did you know that you are 100 times more likely to reach a prospect if you respond within 5 minutes, and 21 times more likely to convert them to a client? That is because time is of the essence. When a prospect reaches out to you, they […]

Testimonials & Reviews for Attorneys

Testimonials & Reviews for Attorneys Are You A 5-Star Attorney? When making any sort of purchasing decision, customers are typically drawn to reviews to determine what product is the best, or best suited to their needs, before making a final choice. While your law firm does not have a physical product to promote, the idea […]

Hero Shots & Photography For Lawyers

Hero Shots & Photography For Lawyers What is a Hero Shot? A ‘Hero Shot’ is just that- a picture of you, ready to save the day. Potential clients visiting your website are looking for someone to save them from whatever sticky situation they have gotten into, regardless of your area of expertise. A crisp, clear […]

Trust Elements For Attorney Websites

Trust Elements For Attorney Websites As a Law Firm, you want to evoke an image of professionalism, expertise, and credibility, both within your four walls, and in the image you project to the outside world through your use of marketing, including your website. For many of your website visitors, this is the first experience they […]

6 Attorney Market Differentiators

Stand Out! 6 Attorney Market Differentiators When a client is selecting an attorney, what makes them choose one over another? Standing out in a field of black suits can be very challenging, especially when you all offer virtually identical services. What can you do to get noticed and ultimately win more business? Here are 6 […]

Creating an Effective About Us Page For Attorneys

Anatomy of an Effective About Us Page For Attorneys One of the most important pages on your law firm website is your “About Us” page. While your entire website should reflect what your firm does, the types of clients you represent, and your corporate beliefs as a whole, your individual profile allows you to begin […]

Copywriting for Attorneys

Copywriting for Lawyers Utilize Your Training to Create Copy that Sells! If your website were a case, would you win? The tactics that you use to win a case are the same tactics that you should use to win a client! 1. Opening Statement The first item that you present before the court is your opening statement. This is the […]

What Content Does My Legal Website Need?

What Content Does My Legal Website Need? So you know how to write great content, feel empowered to knock it out, and then you hit a major stumbling block- what the heck are you supposed to be writing? Understanding appropriate content for your law firm website can be challenging, whether you are starting from the […]

100 Content Topics For Family Law Attorneys

100 Content Topics For Family Law Attorneys You understand the importance of writing quality content to attract visitors to your website, however, if you are like me, you probably have a hard time coming up with ideas for compelling content topics. Never again. We have analyzed the most searched family law phrases and compiled a […]