Your Law Firm’s Website is Obsolete
Face it: you’re getting crushed online. Your competitors are running circles around you.
Understanding the Importance of Client Feedback
Your outdated digital presence isn’t just holding you back—it’s actively pushing potential legal clients into the arms of your rivals.
But don’t worry, at Mark My Words Media, we’ve got the playbook to turn your law firm’s digital marketing strategy around.
Here’s how you stack up against the competition, and what you can do to get ahead.
1. Get Online or Get Left Behind
40% of small law firms don’t have a website.
If you’re in this group, you’re invisible to 96% of potential clients who start their search for legal help online.
Not having a website is like not having a business card. **It’s a necessity. Website lead capture for lawyers is essential in today’s market! **
Don’t let your competitors snap up these leads. Even a basic website can put you miles ahead of firms still relying on word-of-mouth referrals.
Action step: Get your firm online. If you don’t have a website, make it your top priority. A simple, professional site can be up and running in weeks, not months.
2. Make It Easy for Clients to Reach You
You’ve got a website? Great! But is it actually helping you land clients?
- 🗹 70% of law firm websites don’t have a call-to-action on their homepage
- 🗹 68% don’t display an email address
- 🗹 27% don’t even show a phone number
This isn’t just bad design—it’s leaving money on the table.
72% of people only contact one attorney, and 87% hire that attorney. If potential clients can’t easily reach you, you’re just handing those leads to your competitors.
Action step: Place your phone number prominently in the top right corner of every page. Add a clear, compelling call-to-action on your homepage, such as “Free Consultation” or “Contact Us Now”.
3. Optimize for Mobile Users
Your potential clients are not just sitting at desks anymore. They’re searching for legal help on their smartphones and tablets while commuting, during lunch breaks, or even in the middle of the night.
31% of consumers use mobile devices to research lawyers. Yet, 66% of law firm websites aren’t mobile-friendly.
If your website doesn’t display properly on smartphones and tablets, you’re potentially losing a third of your prospects to competitors with responsive designs. That’s a significant chunk of business walking out the door.
Having a non-mobile-friendly website in 2024 is more than just outdated, it’s a major red flag.
Action step: Invest in a responsive website design that automatically adjusts to look great on any device. This isn’t just about aesthetics – it’s about capturing leads wherever they’re searching from.
4. Keep Your Content Fresh
When was the last time you updated your website’s content? If you’re scratching your head trying to remember, it’s time for a serious refresh.
Stale content isn’t just boring, it’s actively harming your online presence and potential client relationships.
Regularly adding new, relevant content to your site serves two important purposes:
Client Engagement: It shows potential clients that you’re active, engaged, and up-to-date in your legal knowledge. This builds trust and positions you as a go-to expert in your field.
Search Engine Visibility: Fresh content helps your site rank higher in search engine results, making it easier for prospects to find you when they’re looking for legal help.
Action step: Commit to updating your website at least monthly. Share recent case results, legal insights, or news about your firm. Fresh, valuable content does more than just improve your search rankings. It demonstrates your expertise and gives people a reason to keep coming back.
It’s time to stop losing clients to competitors who are doing it better.
At Mark My Words Media, we can help you stay ahead of the competition.
All leads we provide meet our strict criteria:
- ✓A first-time contact
- ✓In your target market and region
- ✓Requesting the law services you specialize in
- ✓Exclusively delivered to your firm
Contact us, reply to this email, or call at (800) 243-2077 and we can transform your growth with a continual stream of exclusive, real leads.
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